Web Design Elements that Your Potential Customers Will Love

You should know that web design constantly changes. If you go back twenty years, you will see some website design elements that simply don’t work today. That’s because best practices change. What site users wanted 20 years ago might not remain relevant, particularly in the fast-changing eCommerce world.

If you have an eCommerce website, then you know it’s essentially your storefront. You might not have any brick-and-mortar locations, but when someone reaches your landing page, they enter your store.

If you hire individuals for professional web development or an agency that does it, you can ensure you’ll get more conversions. As someone using an eCommerce business model, that’s ultimately what you want.  

Let’s talk about some web design elements that you’ll likely want when you hire someone for eCommerce website creation. Your would-be customers should like these elements, and they’ll help your site rank as well.

Your Logo

You will likely want a logo at the top of the page when someone visits your landing page. In web design parlance, they say something appears “above the fold” if you can see it without scrolling down.

Your logo should appear front and centre, above the fold, on your landing page. You should either design your logo or hire a graphic design company to create one. You might use the same individual who does your website design, or you may go with someone else. Not all web designers also do graphic design.

Your logo should represent your company’s niche. You might use a certain font or specific colours. If you visit a site with herbal products, for instance, you’ll often see the colour green.

Your logo acts as a letterhead. Your potential customers can see it when they arrive and know they’re in the right place. Make sure they can easily read the font.

Professional-Quality Pictures

Your website should feature pictures. You need text as well, but you should not have long blocks of text. Instead, you want brief, declarative sentences on your landing page and throughout the site that talk about your company, products, and purpose.

The professional-quality pictures you feature on your site should depict your products. They might show someone using those products or enjoying the services you offer. You may have some images showing your products being produced in your factory instead.

You can take those professional-quality pictures yourself, or you might hire a company that can do that for you. Either way, you should know that consumers like images. They need some text for context, but they also enjoy seeing high-quality photos that help them understand your company’s purpose.

Professional-Quality Videos

You should have videos on your website as well. You can create what marketing experts call explainer videos. As the name implies, these videos explain your company’s purpose. They might talk about your products and your company’s origin a little bit.

You might have an explainer video on your landing page. It shouldn’t take up very much time. A couple of minutes should work fine.

The video can have voice-over narration. It can talk about your company’s products and services. It should provide any crucial details that will help someone decide whether they should support you or not.

You might have additional explainer videos throughout the site. You may have one on each product page if you feel every product warrants one.

Keep in mind that these explainer videos can get expensive if they have excellent production values, though. You might only have a handful throughout the site for that reason.

Social Media Buttons

You may also feature some social media buttons on your website. You’ll likely put them on the landing page. If they’re not above the fold, a potential customer should still find them without much difficulty.

Social media buttons let a customer easily follow your company on social media. You should have a button for each of the social media platforms you use. You might use Facebook, Twitter, Pinterest, Instagram, YouTube, etc.

You want conversions as someone with an eCommerce business model, but you should also want social media engagement. If someone follows your Twitter feed, for instance, they might buy from you at some point.

You might also have a place where visitors can sign up for your mailing list. If you get a potential customer’s email, you can notify them when you’re having sales and things of that nature. These elements should all help you get more site visitors and sales.