6 Top Strategies for Selling Your Art on Instagram

Instagram is an excellent platform for selling art on social media. Built for visual content and equipped with business tools, it’s a valuable asset for artists. Many artists, both new and established, use Instagram to sell their work. Even if you already sell art elsewhere, consider Instagram to expand your reach.

We will show you how to boost awareness of your artwork, attract potential buyers, and convert them into customers.

How to Sell Art on Instagram?

1. Spend More Energy on Reels

Instagram is focusing heavily on Reels, boosting their organic reach compared to static images. Why not give Reels a try? Get creative and have fun! Share the story behind your work visually or document your creation process. Time-lapse videos are especially popular right now.

2. Get Inspired by the Best

Although Instagram for artists has almost unlimited opportunities to interact with the audience, finding your way and gathering followers is not easy. You can bribe your visitors with originality or creativity. If you have not yet found your way or want to expand your content coverage, update Instagram location and see how your colleagues do it. How to change location on Instagram? You need to learn how to change your IP address. By the way, VeePN has a step-by-step instruction, on how to add a location to Instagram. VPN is the basis, but there are still many nuances.

3. Create Your Posting Rhythm and Follow It

You don't have to post every day! Many artists believe this is necessary, but it's not true. Find a posting schedule that suits you and your audience, and stick to it. Consistency is key!

For example, we currently post once a week, which works well for us. In the past, when our main focus was growing our Instagram profile, we posted twice a week or more. Now, with our priorities shifted, our Instagram strategy has adapted accordingly. This is normal for any business!

While it's important to maintain a schedule, feel free to adjust it as needed based on your art business and goals. You might notice a dip in engagement initially but don't worry—just keep to your new consistent rhythm.

4. Add Your Products to Facebook Commerce Manager

To fully utilize Instagram's features, you need a Facebook page linked to your active Instagram account. A handy tool for selling art on Instagram is Commerce Manager. Here, you can list your artwork with detailed titles, descriptions, sizes, prices, and images. By keeping your catalogue updated, your clients can always check the availability of your pieces.

Just don't forget about online security. You should create strong passwords, use Chrome VPN, and 2FA. This will help prevent your device from being hacked or your data from being stolen.

5. Collaborate with Influencers

Influencers can significantly amplify your reach and drive sales. Here are some innovative collaboration ideas to help artists boost their art sales on Instagram:

Studio Tour with an Influencer: Invite an influencer to visit your studio or creative space for an exclusive behind-the-scenes tour. Let them document your artistic process, including your tools, techniques, and workspace. This immersive experience connects the influencer, their audience, and your art, potentially boosting sales.

Home Decor and Lifestyle Collaboration: Partner with influencers who focus on home decor, interior design, or lifestyle content. Have them feature your artwork in their styled photos or home settings. This allows their followers to see how your art enhances living spaces, encouraging them to consider purchasing your pieces.

Collaborate with an influencer who is also an artist or creative. Work together to produce a joint artwork or series that blends your styles and techniques. Capture the collaboration process through photos or videos, sharing the progress and final results. This distinctive partnership can attract both of your audiences, increasing exposure and potential sales.

6. Using Instagram as a Place to Make New Friends

Within these communities, many individuals share your interests. Engaging in one-on-one conversations with community members is an excellent way to make new friends and become a more connected, happier artist. It's also an effective method for consistently selling more art. 

While initiating individual conversations takes more time than other methods, it's a valuable strategy for expanding your network of art collectors. Building relationships this way is far more rewarding than simply trying to boost engagement metrics with tactics like using stickers, asking questions, or tagging influencers. 

If your Instagram engagement isn't improving despite these efforts, shift your focus to relationship-building. It's much more enjoyable and, as a bonus, it naturally enhances engagement.

Instagram is perfect for showing your art and reaching a wide audience. Set up a business or creator account, open an online store, and add your link in your bio to sell your art directly to your followers. Use relevant hashtags to boost visibility and engage with your followers to build a loyal community.