How To Take Great Product Images For Your E-Commerce Website

One of the most important factors when it comes to improving your conversions and increasing your revenue is your product photography. Many e-commerce websites lose potential customers because their product photography does not display the product correctly, or show it to its full potential.

However, you can reduce the chance of this happening if you learn how to take great product photographs for your e-commerce websites. Keeping these in mind will help you acquire skills to take amazing photos that show your customers the best of your product. 

Use The Right Equipment

While smartphones can take good photographs, they are often not the best choice for taking product photography. A professional camera is the best choice to display your product to its full potential. This doesn’t have to be the most expensive camera on the market - any modern DSLR camera should do the trick.

Make sure you are using the most suitable lens, background and lighting for your product - try to avoid wide lenses and camera flash. These can distort your product and make your photos not represent your product accurately. 

Keep Your Sizing Consistent 

Brand consistency is one of the most important factors when it comes to being easily recognised by the consumer. Consistency on your e-commerce website should be at the forefront of your business strategy. You should make sure each of your product photographs has the same border and looks similar in terms of scale and size.

This will allow potential customers to get a better understanding of what your products look like and will make your website look more professional. Visually unbalanced product photography can look unbalanced and unprofessional, which could turn potential sales away. 

Showcase Every Product Colour 

If you offer a product in multiple colours, you should have an image of each of these options on your website. Many consumers like to own the same item in multiple colours, particularly if you sell clothing items. By displaying product photographs that show the product in every colour that it is available, you increase your chances of getting multiple sales for one lead.

You may also optimise your conversions, as people may like the item better in a different colour, but may not buy it if a picture is not available on the site. If you know how to use photo editing software, you can change the colour of the item without getting your model to wear 10 different items.

Choose A Good Background 

For different products, you need to think about what background you will use for your product photography. For example, for many products, a transparent white background is usually the best idea. This often looks the most professional and allows you to take product photographs that have the most consistency.

However, for some products such as homeware or skincare, you may want to use a different background to better display the product. Try a lot of different ideas and see what works best for that particular product type. 

Show The Full Product 

One of the most important parts of taking good e-commerce product photography is showing what the full product looks like. For example, if you own a menswear brand, make sure that you’re showing off both parts of mens twin sets or the full suit or tracksuit. If you sell shoes, make sure to get every angle of the shoe so everyone can see what it looks like.

By showing off every bit of your product you will increase your chances of making a sale by a huge margin, as customers are more likely to buy if they have a better idea of what they’re getting.

Switch up your product photography today - you could see a huge transformation when it comes to optimising sales on your e-commerce website!