Did you know that good photography for your product can massively boost your online sales? Photographing your product in a way that displays and shows off what you’re selling well can be an amazing tool when it comes to marketing your business. But where can you start when it comes to jewellery?
There are many tips and tricks you can use when taking your product photographs that will boost the number of sales you get. Here are some of the best ones.
Photographing jewellery has 3 main different styles. E-commerce photography features the item on its own without a model, on a plain background. Lifestyle photography features a model wearing your jewellery. The third type is an offshoot of lifestyle photography, except that the photos don’t show the model’s face.
Think carefully about the style of photography and how it matches your brand. Research your competitors and look at how their jewellery is photographed- making sure your product photos match your brand is very important for sales.
While e-commerce photography can be very useful for a lot of jewellery brands, if your jewellery is more of a casual, wearable type then consumers like to see a model wearing the jewellery. A model will know how to show off your product in the best way possible.
Hiring a professional photographer is a given, but you should also consider hiring special equipment to help photographers do their job to the best of their ability. Equipment such as camera kits, tripods, lighting, lighting stands and backdrops can really impact the professionalism of your product’s photos. Ask your photographer for recommendations.
It might be difficult to rectify problems with the backdrop and lighting on the day of the shoot, so having a planning day where you plan out what the photos will look like might help massively. Making sure that the models, the backdrop and the lighting all look good beforehand will save you a lot of stress on shoot day.
When photographing something that is so detailed and small as jewellery, getting close-up shots and HD snaps to focus on the detail will help customers see the intricacies of your product. For example, if you’re selling something small and delicate such as earring charms, getting close-ups and multiple angles of it with the model will increase sales as people will be able to see the product with more clarity.
This is one of the most challenging aspects of photographing jewellery. Because jewellery is made of metals and gems, these can reflect under the lighting, causing a glare in the camera. Too much glare can make your product look cheaply made. By using soft lighting techniques, and making sure your jewellery is polished and smudge-free, you will be able to significantly reduce the glare in your photos. This will significantly improve the quality of your photography and increase sales.
Make sure the photos fit into your own business’ personal brand. Take note of how your competitors have taken their photos while remaining on brand- and if their product photographs don’t match their brand, take note of what they’ve done wrong, too. By making sure your product photographs match your company brand, you can increase your sales exponentially.
By taking all of these steps, you can improve the images representing your product, and increase your sales massively.
FlexClip is an easy yet powerful video maker that helps you create videos for any purpose. Here are some of its key features:
- Millions of stock media choices (video clips, photos, and music).
- A clean and easy-to-use storyboard to combine multiple photos and clips.
- Flexible video editing tools: trim, split, text, voiceover, music, custom watermark, etc.
- HD video export: 480P, 720P, 1080P.
