Everything You Need To Know About Outdoor Advertising
With the growing popularity of new digital marketing tools, as a business owner, you are probably guilty of turning a blind eye to traditional methods that have proved to be quite effective for many decades.
Yes, we are talking about outdoor advertising by way of banners, billboards, pamphlets, and advertising flags that can be used by both local start-ups as well as established enterprises.
Let’s find out more about outdoor advertising and how it can add a zing to your sales and marketing efforts.
What Is Outdoor Advertising?
Outdoor advertising or out-of-home (OOH) advertising is considered to be one of the oldest methods of offline advertising, and it is a great way of building and maintaining brand identity. Businesses use this method of advertising to promote themselves in specific geographical locations and generate brand awareness.
We’re constantly surrounded by various forms of outdoor advertising, such as transit ads, billboards, bench ads, posters, banners, and signage. These ads often contain memorable messaging, essential details about the brand, and attractive designs and colours. These types of ads are also known to influence the buying decisions of potential customers.
Types Of Outdoor Advertising
There are six main types of outdoor advertising:
Billboard Advertising
Billboards are gigantic outdoor advertisements that are usually displayed in highly populated areas, such as city centres, tourist attractions, or near busy motorways. As this type of advertisement is seen by numerous potential prospects, it is quite effective in increasing brand awareness and improving sales.
There are also different kinds of billboards like digital billboards, static billboards, interactive billboards, and augmented reality billboards.
Transit Advertising
Transit advertising means vehicle-focused advertising. In this method of advertising, the ads are displayed on or in public transportation such as buses, cabs, rideshares, tubes, bus stations, and shelters.
Transit ads can reach a large volume of audiences as a huge number of people use public transportation every day. We all come across at least a few transit ads daily, and they can often influence our buying decisions.
Lamp Post Advertising
As the name suggests, this form of advertising involves small banners or posters being affixed to outdoor lamp posts. This is a popular and cost-effective way of promoting a business. These ads are often displayed near pavements and parks, and they are mostly viewed by pedestrians, motorists, and cyclists.
Bench Advertising
These ads are fixed to public benches around the locality and, similar to lamp post ads, they are often seen by motorists, cyclists, and pedestrians. These can also make an impression on shoppers relaxing on the bench or people on lunch breaks.
Mall Advertising
Shopping malls are ideal spots for advertising, especially if the brand being advertised is located within the mall. These kinds of ads are displayed throughout the mall, and they include posters, banners, storefront displays, escalator ads, door ads, elevator ads, etc.
Motivated shoppers roaming through the malls can be easily influenced by these ads, which makes this an effective mode of outdoor advertising.
Bridge Advertising
In this type of advertising, attractive banners are hooked to high-traffic bridges. These ads often target commuters who tend to take the same route daily. This is a great way for businesses to get an important message across to their consumers as these ads are difficult to miss.
Advantages Of Outdoor Advertising
• It is a high-impact form of advertising as it is unavoidable and reaches a huge number of audiences daily.
• It helps to improve brand recognition and awareness.
• It allows businesses to target specific niche markets and industries within specific locations.
• It helps to provide essential information about a business anywhere and at any time.
• It can be highly attention-grabbing, especially in major populated areas.
• Outdoor advertising campaigns are cost-effective.
• This mode of advertising creates an immediate impact and encourages impulse buying.
Tips For Creating A Successful Outdoor Advertising Campaign
• Set clear goals for your campaign.
• Be creative with your messaging.
• Remember to keep it short.
• Ensure that your ad is attractive and eye-catching.
• Pick an appropriate OOH medium for your campaign.
• Choose an accurate location based on your targeted audience to ensure maximum exposure.
• Choose the perfect time to run your campaign.
Outdoor advertising is a fantastic strategy for all kinds of businesses irrespective of their scale of operation. This type of advertising allows you to efficiently increase your brand’s visibility and credibility.
With creative outdoor ads, you can influence your target customers while providing essential details related to your products and services.
There are so many creative ways to promote yourself offline. Be sure to make the most of these conventional advertising tools to drive leads and improve your rate of conversion!
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