Marketing Tips For Your Gym Wear Brand

If your gym wear brand seems to be plateauing or you think it has the potential to go to the next level, we’re here with three marketing tips to help you push your brand and take it to the next level.

These are mostly focused on eCommerce marketing methods, as this is where you can allow your business to take off. 

Focus On SEO 

The first thing you can do to take your gym wear brand to another level is to focus on your SEO. SEO is a vital component of any digital marketing campaign, and without it, you simply won’t be able to compete. Unlike other digital marketing channels like social advertising, SEO provides much more stability and a lower budget over a longer period of time, so rather than big influxes in particular sale periods or when you have more of a budget available when you invest in a long term SEO strategy, you spend less each month but gain so much more long term. 

The beauty of SEO is that when you continue to invest in it, it keeps getting better and better, without you having to spend much more money at all. However, you need to make sure you’re working with a reputable company that knows what they’re doing so you get the most for your money.

With a smaller budget, the agency will simply focus on fewer pages and really push them in terms of rankings, whether it’s for a more generic keyword like womens gymwear or something more specific like women's gym hoodies. If things go well, you can increase your budget and they can focus on a wider range of keywords, which will benefit the whole website, as when specific pages increase in authority, it will benefit the whole site. 

Work With Relatable Influencers

Influencer marketing is really important in the gym wear industry, however, if you just choose the first influencer you come across, it will not be a valuable partnership. What you need to do is think very carefully about your values as a brand, whether that be sustainability, body confidence, or a focus on weight lifting, for example.

From here, look for influencers strongly aligned with your core values, as users are so used to seeing influencers marketing products that it is immediately apparent when they are not in love with the product. 

Get in touch when you think you’ve found a good fit and set up a call to talk through the brand and ask a few questions to see how it aligns with them. Then, have a chat about the kinds of content they are interested in creating, as less obvious and more natural brand mentions go so much further in terms of a return on investment than pushy sales posts. 

Influencer marketing can be amazing for brands, but the key here is to take your time and find someone who truly believes in your brand, as this is what will help to take it to a new level, not a quick fix to get a couple of sales. 

Have A Fast Website

Last but not least, you should invest in getting a fast website! Modern consumers are extremely impatient online, so even if they have to wait 4 or 5 seconds for a page to load, they will simply leave. Whilst 4 or 5 seconds in isolation might not seem that long, imagine they want to explore 7 or 8 pages across the website, and then the wait time becomes understandably annoying. 

So, work with a reputable web developer to reduce the size of your pages and to reduce the load time. There are so many ways to do this, from compressing images to reducing unused code on the page and implementing lazy loading, although this will differ from website to website. Rather than downloading many plugins, it’s best to work with a developer to find solutions specific to your website.