Five Design Tips For A Small Business

In today’s age, having a website is essential. It is essentially the shop front of your business in the digital world. It is where people will learn more about your company, including the products and services that you have to offer.

Designing a website that is effective and efficient isn’t easy. That is why website developers get paid so much. They can easily create a website that looks great but it isn't as easy to build a website that functions correctly. In this article, we will give you five tips on building a website that looks great and works to the standard you would like.

Consistency Is Key

For your website, consistency is essential with your website. That includes visual appearance and the tone of voice with your content. As mentioned in the introduction, your website will be your shop front so make sure it represents your business well.

The same colour palette should be used across the website as well as the same text font and size. Other visual elements including the company logo should be the same throughout the website. If this isn’t consistent, customers will assume you are not a professional business and will likely leave your website.

Doing this accurately will make your brand more memorable to customers as well. Even the slogan of your business needs to be consistent as this will have customers never forgetting your business.

The World Of Mobile

In today’s world, everybody seems to be on their mobiles. That could be for a phone call, texting friends, browsing social media or shopping. People now use their mobiles for everything which is why optimising your website for mobile users is more important than ever. You must consider how your website looks with both website and mobile users.

Firstly, you need to ensure the screen is the correct size for a mobile phone and it is responsive. You will need to follow specific designs for this. Additionally, you want to ensure your text font is readable and the correct size without taking up too much space. Once your website is optimised for mobile, you will soon see your conversion rate improve.

Search Engine Optimisation

Search engine optimisation is one of the best digital marketing methods to grow your business. It is a way of optimising your website to attract new users and potentially gain more conversions if optimised correctly.

SEO might be complicated for some people but once you have the basics right, you will soon reap the rewards. The page, main category pages, and the pages which are just about your company should be well-optimised for SEO. Furthermore, no matter what type of company you are, whether you’re an IVA advice specialist or a fashion brand, every business requires SEO to grow.

Make Sure Your Contact Information Is Visible

Ensuring your contact information is visible when a user lands on the website is essential. It will improve the conversion rate of the website. Although some web developers like to have contact information or a point of action immediately as the user lands on the page, you can have it further down. Don’t let endless rows of information (content) put customers off from contacting you, enquiring or purchasing a product.

Embrace White Space

Make use of the white space that is on your website. It is the space on your website that doesn't contain any text and many companies despise it. Including small gaps to differentiate the content on your website is essential for the user so they know and understand that they are different sections.

The design is crucial when creating your website. It will represent your brand and encourage users to buy a product or enquire about the service that you offer. The world does everything through the internet which is why you must have a fully functional website for your customers.