Best Heatmap Tools to Improve Your Website’s UX in 2025

If you’re looking to improve your website’s user experience (UX), heatmap tools are a must-have in your toolkit.

What is a Website Heatmap?

It’s a visual tool that shows you where users click, scroll, and spend the most time on your site. By using colour-coded maps, heatmaps highlight areas of high engagement (like red and orange) and low engagement (like blue and green). This data helps you make informed decisions to optimize your website’s design and boost conversions.

We will focus on their features, strengths, and how they can help you improve your website’s UX. Whether you’re a beginner or a seasoned pro, this guide will help you choose the right tool for your needs.

What Are Heatmap Tools?

Heatmap tools are software that visually represents user behaviour on your website. They use colours to show which areas of your site get the most attention. For example:

Red areas: High interaction (clicks, scrolls, or time spent).
Blue areas: Low interaction.

This visual data helps you understand what’s working and what’s not on your website.

Why Use Heatmap Tools?

With so many options online, users will leave your site if it’s hard to navigate or confusing. Heatmap tools help you:

Fix design flaws: See which buttons or links users ignore.
Improve content placement: Move important information to areas users focus on.
Boost conversions: Make it easier for users to take action, like signing up or buying a product.

Best Heatmap Tools

Here are the top heatmap tools to consider:

Hotjar

Hotjar is one of the most popular heatmap tools, and for good reason. It offers a wide range of features that make it easy to understand user behaviour:

Click heatmaps: See where users click the most on your site.
Scroll heatmaps: Find out how far users scroll down your pages.
Move heatmaps: Track where users move their mouse, which can indicate areas of interest.
Session recordings: Watch real user sessions to see how people navigate your site.
Feedback polls: Ask users directly for their opinions on your site’s design and functionality.

Hotjar is great for both beginners and experts because of its intuitive interface and powerful features.

hotjar tool

Crazy Egg

Crazy Egg is another user-friendly tool that provides detailed insights into user behaviour. Its standout features include:

Heatmaps: Visualize where users click and scroll.
Scroll maps: See how far users scroll on each page.
Confetti maps: Break down clicks by referral source, helping you understand where your traffic is coming from.
A/B testing: Test different versions of your site to see which one performs better.
Easy-to-read reports: Get clear, actionable insights without needing to dig through complicated data.

Crazy Egg is perfect for businesses that want to make data-driven decisions quickly.

crazyegg tracking tool

Mouseflow

Mouseflow is a powerful tool for detailed analysis of user behaviour. It’s ideal for businesses that want to dive deep into their website’s performance. Key features include:

Heatmaps: Track clicks, scrolls, and mouse movements.
Session replays: Watch recordings of user sessions to see exactly how people interact with your site.
Funnel analysis: Identify where users drop off in your conversion funnels.
Form analytics: See which fields in your forms cause users to abandon the process.
Real-time data tracking: Get up-to-the-minute insights into user behaviour.

Mouseflow is a great choice for businesses that need advanced analytics and detailed reporting.

mouseflow heatmap tool

Lucky Orange

Lucky Orange is a budget-friendly option that doesn’t skimp on features. It’s perfect for small businesses or startups looking to improve their website’s UX. Its features include:

Dynamic heatmaps: See user interactions in real time.
Session recordings: Watch how users navigate your site.
Live chat: Engage with visitors directly to get instant feedback.
Conversion funnels: Track user journeys to see where they drop off.
Form analytics: Identify which form fields are causing issues for users.

Lucky Orange is a great all-in-one tool for businesses that want to improve their website without breaking the bank.

luckyorange heatmap

Microsoft Clarity

Microsoft Clarity is a free heatmap tool that offers robust features for understanding user behaviour. It’s a great option for businesses on a tight budget. Key features include:

Heatmaps: Visualize clicks, scrolls, and mouse movements.
Session recordings: Watch how users interact with your site.
Rage clicks: Identify areas where users click repeatedly, which can indicate frustration.
Dead clicks: See where users click but nothing happens, highlighting potential design flaws.
Easy integration: Works seamlessly with other Microsoft products and platforms.

Microsoft Clarity is a solid choice for businesses that want a free, reliable heatmap tool.

clarity microsoft tool

FullStory

FullStory is a premium tool that offers advanced features for businesses that need deep insights into user behaviour. Its standout features include:

Heatmaps: Track clicks, scrolls, and mouse movements.
Session replays: Watch detailed recordings of user sessions.
Error tracking: Identify and fix technical issues on your site.
Conversion funnels: Analyze user journeys to improve conversions.
Advanced search: Quickly find specific user sessions based on behaviour or demographics.

FullStory is ideal for larger businesses or those with complex websites that need detailed analytics.

fullstory heatmap tool

Smartlook

Smartlook is another excellent tool for understanding user behaviour. It’s particularly useful for mobile app and website analysis. Key features include:

Heatmaps: Track clicks, scrolls, and mouse movements.
Session recordings: Watch how users interact with your site or app.
Event tracking: Monitor specific user actions, like button clicks or form submissions.
Funnel analysis: Identify where users drop off in your conversion process.
Cross-platform support: Works seamlessly on websites and mobile apps.

Smartlook is a great choice for businesses that need to analyze both web and app user behaviour.

smartlook heatmap

Inspectlet

Inspectlet is a tool that focuses on providing detailed insights into user behaviour. Its features include:

Heatmaps: Visualize clicks, scrolls, and mouse movements.
Session recordings: Watch how users navigate your site.
Form analytics: See which form fields cause users to abandon the process.
A/B testing: Test different versions of your site to see which one performs better.
Real-time data tracking: Get up-to-the-minute insights into user behaviour.

Inspectlet is ideal for businesses that want to focus on improving form conversions and user engagement.

inspectlet heatmap tool

VWO (Visual Website Optimizer)

VWO is a comprehensive tool that combines heatmaps with other optimization features. It’s perfect for businesses that want an all-in-one solution. Key features include:

Heatmaps: Track clicks, scrolls, and mouse movements.
Session recordings: Watch how users interact with your site.
A/B testing: Test different versions of your site to see which one performs better.
Multivariate testing: Test multiple elements on your site at once.
Funnel analysis: Identify where users drop off in your conversion process.

VWO is ideal for businesses that want to combine heatmaps with advanced testing and optimization features.

vwo heatmap

Plerdy

Plerdy is a user-friendly tool that focuses on improving website conversions. Its features include:

Heatmaps: Visualize clicks, scrolls, and mouse movements.
Session recordings: Watch how users navigate your site.
Event tracking: Monitor specific user actions, like button clicks or form submissions.
SEO checker: Analyze your site’s SEO performance alongside user behaviour.
Form analytics: Identify which form fields cause users to abandon the process.

Plerdy is a great choice for businesses that want to improve conversions while also monitoring SEO performance.

plerdy heatmap tool

How to Choose the Right Heatmap Tool

When picking a heatmap tool, consider:

Ease of use: Can you set it up quickly?
Features: Does it offer the data you need?
Integration: Does it work with your existing tools and platforms?
Support: Is there help available if you need it?

Ready to Improve Your Website’s UX?

Heatmap tools are a powerful way to understand your users and make your website better. Whether you’re a beginner or an expert, these tools can help you create a site that’s easy to use and engaging.

Start by trying one of the tools mentioned above. Most offer free trials, so you can see which one works best for you.