20 Best Email Marketing Tools for E-commerce Businesses

Email marketing is a vital tool for e-commerce businesses, allowing brands to nurture customer relationships, boost conversions, and increase brand loyalty. Choosing the right email marketing platform can streamline your campaigns and make managing customer data seamless. Below is a comprehensive list of the best email marketing tools tailored for e-commerce businesses.

Explore the best email marketing platforms to boost engagement, streamline automation, and drive conversions for your e-commerce store.

Klaviyo - E-commerce Email Marketing Tool

Klaviyo is a leading choice for e-commerce brands looking for advanced segmentation, predictive analytics, and powerful automation features. Designed to integrate with popular e-commerce platforms like Shopify and WooCommerce, Klaviyo enables brands to send personalized email campaigns that align with customer behaviour.

Key Features:

• Advanced customer segmentation based on behaviour and preferences
• Predictive analytics to guide email strategies
• Seamless integrations with e-commerce platforms

Mailchimp - Easy-to-Use Email Marketing

Mailchimp is a well-known platform trusted by small and medium-sized businesses for its simplicity and versatility. Known for its drag-and-drop editor and built-in CRM, Mailchimp allows e-commerce businesses to design beautiful emails and track their performance easily.

Key Features:

• Drag-and-drop email builder for intuitive design
• Comprehensive CRM and audience analytics
• Free tier for small businesses and startups

Omnisend - Multichannel Marketing Platform

Omnisend provides an all-in-one marketing platform with features that combine email marketing, SMS, and automation tools. Designed with e-commerce businesses in mind, Omnisend allows brands to create seamless multi-channel customer experiences.

Key Features:

• Multi-channel marketing automation tools
• Pre-built, customizable email templates
• Integration with Shopify, WooCommerce, and other e-commerce platforms

ActiveCampaign - Advanced Email Automation

ActiveCampaign is an advanced marketing automation tool that integrates email marketing with CRM capabilities. With its ability to streamline customer journeys, ActiveCampaign is ideal for creating advanced workflows and segmented campaigns.

Key Features:

• Advanced workflow automation for complex campaigns
• CRM integration for strategic email targeting
• Dynamic, personalized email content

Sendinblue - Versatile Marketing Platform

Sendinblue, now rebranded as Brevo, offers a versatile email marketing solution ideal for businesses of all sizes. With advanced SMS marketing capabilities, intuitive automation, and affordability, Brevo is a great choice for e-commerce businesses.

Key Features:

• Transactional and marketing email tools
• SMS and chat integration for multi-channel outreach
• Drag-and-drop editor for intuitive design

Drip - Advanced E-commerce Automation

Drip offers powerful segmentation and automation solutions tailored for e-commerce businesses. With advanced workflow capabilities, Drip ensures that e-commerce brands can connect with their customers and increase conversions through personalized communication.

Key Features:

• Advanced workflow and SMS integration options
• Visual campaign workflow editor for ease of use
• Deep integrations with platforms like Shopify

Constant Contact - Ideal for Small Businesses

Constant Contact offers a user-friendly and intuitive email marketing platform for small businesses. With email design templates, list-building tools, and performance-tracking features, Constant Contact is ideal for beginners or small e-commerce brands looking to get started with email marketing.

Key Features:

• Email templates with easy customization
• List-building tools and contact management
• Real-time performance tracking

ConvertKit - For Content Creators

ConvertKit is tailored for online content creators and small e-commerce brands. It offers easy audience segmentation, automation workflows, and tools for selling digital products and subscriptions.

Key Features:

• Subscriber tagging and segmentation
• Automation workflows for personalized campaigns
• Integration with multiple e-commerce platforms

MailerLite - Simplicity Meets Features

MailerLite combines simplicity and functionality, making it a great option for small e-commerce businesses. It focuses on intuitive design features, email automation, and A/B testing.

Key Features:

• Drag-and-drop email editor for simple design
• Advanced segmentation and A/B testing capabilities
• Free tier available for small e-commerce businesses

GetResponse - All-in-One Marketing Solution

GetResponse combines email marketing, landing pages, webinar hosting, and automation in one comprehensive platform. It’s a great choice for businesses looking for an all-in-one solution to manage email and marketing campaigns.

Key Features:

• Advanced email automation workflows
• Webinar hosting and landing page creation tools
• Comprehensive analytics and reporting features

Campaign Monitor - Professional Design Tools

Campaign Monitor focuses on beautiful design and user-friendly tools, enabling small to mid-sized e-commerce businesses to create visually appealing email campaigns with ease.

Key Features:

• Drag-and-drop design editor
• Advanced analytics and reporting tools
• Pre-built integrations with e-commerce platforms

Moosend - Affordable Marketing Option

Moosend offers an affordable, easy-to-use solution that combines automation and email personalization. It’s a great choice for e-commerce businesses focused on scaling their campaigns without breaking the bank.

Key Features:

• Ready-made automation workflows
• Segmentation and personalization options
• Advanced analytics to track email performance

SmartrMail - Product Recommendation Specialist

SmartrMail offers tailored product recommendation features for e-commerce businesses. It helps brands craft personalized emails with product suggestions to increase conversions and engagement.

Key Features:

• Automated product recommendations
• Pre-built email templates
• Easy integration with Shopify

Shopify Email - For Shopify Users

Shopify Email is a native email marketing tool built specifically for Shopify users. It integrates directly with the Shopify store and provides a simple way to send targeted email campaigns.

Key Features:

• Drag-and-drop email editor
• Pre-designed templates for Shopify users
• Performance tracking with Shopify analytics

AWeber - Simplicity and Ease of Use

AWeber offers a straightforward approach to email marketing for small e-commerce brands and startups. With user-friendly automation features and email creation tools, AWeber provides everything a growing business needs to build a strong email marketing presence.

Key Features:

• Automation and email campaign management
• Subscriber list-building tools
• A/B testing capabilities

HubSpot Email Marketing - CRM Integrated Emails

HubSpot integrates email marketing with its advanced CRM, making it an excellent choice for businesses looking to align sales and marketing strategies. It allows for targeted segmentation and automated workflows with robust analytics.

Key Features:

• CRM-driven email personalization
• Powerful email automation workflows
• Detailed reporting and insights

Campaigner - Advanced Segmentation and Analytics

Campaigner provides advanced segmentation tools, automation workflows, and analytics for e-commerce businesses aiming to optimize email engagement.

Key Features:

• Personalized email campaigns
• Advanced analytics and A/B testing options
• Workflow automation for targeting leads

Selzy - Quick Campaigns Made Simple

Selzy is a user-friendly email marketing platform ideal for small to medium-sized businesses. Its simple design interface and efficient automation make it accessible to all types of e-commerce users.

Key Features:

• Intuitive drag-and-drop editor
• Custom automation workflows
• Affordable and scalable pricing

Mailmodo - Interactive AMP Emails

Mailmodo enables e-commerce brands to create interactive AMP emails, increasing engagement by allowing users to take actions directly from their inboxes.

Key Features:

• Interactive AMP email capabilities
• Pre-built templates and automation tools
• Optimized for engagement and conversions

SendX - Easy Email Automation

SendX is an affordable, intuitive platform that focuses on automation, simplicity, and scalability for e-commerce email campaigns.

Key Features:

• Unlimited email sends and automation workflows
• Drag-and-drop design capabilities
• Simple, affordable pricing

These email marketing tools can streamline your e-commerce brand's email campaigns, improve customer retention, and drive revenue growth. Choose the platform that best aligns with your business needs and budget to start your journey toward effective email marketing success.

Comparison Table: Best Email Marketing Tools

Tool	Key Features	Best For	Pricing
Klaviyo	Advanced segmentation, analytics	E-commerce automation	Custom Pricing
Mailchimp	Drag-and-drop editor, free tier	Small businesses	Free & Paid
Omnisend	Multi-channel & SMS integration	Cross-channel outreach	Free & Paid
ActiveCampaign	Automation & CRM tools	CRM-focused businesses	Custom Pricing
Sendinblue (Brevo)	SMS marketing & email automation	Multi-channel outreach	Free & Paid
Drip	Predictive workflows	Shopify brands	Custom Pricing
Constant Contact	Email templates, analytics	Small businesses	Free & Paid
ConvertKit	Subscriber tagging & automation	Content creators	Paid
MailerLite	Drag-and-drop editor, A/B testing	Small businesses	Free & Paid
GetResponse	Landing pages, webinars	Funnel-focused businesses	Paid
Campaign Monitor	Design editor, analytics	Creative campaigns	Paid
Moosend	Affordable automation workflows	Small businesses	Paid
SmartrMail	Product recommendation emails	Shopify users	Paid
Shopify Email	Simple Shopify email creation	Shopify store users	Paid
AWeber	Easy automation & subscriber management	Small e-commerce businesses	Free & Paid
HubSpot Email Marketing	CRM & automation integration	CRM-focused businesses	Paid
Campaigner	Segmentation & tracking	E-commerce targeting	Paid
Selzy	Drag-and-drop editor, workflows	Small to mid-sized businesses	Paid
Mailmodo	Interactive AMP emails	Innovative campaigns	Paid
SendX	Unlimited sends, simple design	Simplicity-focused users	Paid
EmailOctopus	Affordable automation tools	Small businesses	Paid
Benchmark Email	User-friendly editor, analytics	Small e-commerce businesses	Free & Paid
Brevo (formerly Sendinblue)	SMS marketing, automation	Multi-channel outreach	Free & Paid
ClickFunnels	Funnel building & email automation	Sales funnel creation	Paid
Selzy	Customizable workflows	Small businesses	Paid

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These tools can help e-commerce brands improve their customer engagement by personalizing campaigns, automating workflows, and leveraging multi-channel communication strategies. 

Even if you're new to email marketing or need advanced features for segmentation and analytics, this comparison table will help you choose the perfect platform for your business goals.